Our mission

Refashion My Town is a pioneering community-led project that aims to:

  • raise awareness of the massive environmental and human cost of fast fashion
  • change thoughts perceptions and actions on climate change and sustainable living
  • promote recycling and upcycling of clothing
  • enable people, especially young people, to gain skills in the alteration, care and repair of clothes
  • encourage intergenerational and peer-to-peer transfer of knowledge and skills
  • provide a creative outlet for the customisation of ‘pre-loved’ clothing
    raise the profile of charity shops, vintage shop, tailors and repairers

Refashion My Town will achieve this by:

  • running upcycling workshops
  • teaching mending skills
  • staging a ‘re:fashion’ show and ‘swishing’ events
  • staging a ‘re:fashion’ show and ‘swishing’ events
  • working alongside pupils and students at secondary schools and colleges
  • using social media channels to promote key messages

Did you know?

350,000 TONNES, THAT’S AROUND £140 MILLION WORTH OF USED BUT STILL WEARABLE CLOTHING GOES TO LANDFILL IN THE UK EVERY YEAR!

We Great Britons send 700,000 tonnes of clothing to recycling centres, textile banks, clothes collections and to charity each year. That’s enough to fill 459 Olympic-size swimming pools.

We have to stop this wastefulness and start taking care of our clothes better.

You can create a positive impact on the environment by simply wearing your clothes for longer or by buying used clothing, rather than new ones.

It requires around 2400 – 3000 litres of water to create just one t-shirt or a pair of jeans but by using it for just 9 months longer or through buying used, you can reduce the environmental impact by at least 30%.

Lots of small changes can create a huge impact.

Join us, one garment at a time.

Given scientists’ stark warnings on climate change and biodiversity loss, we need to fix fashion.

This is an excellent and inspiring project.

Professor Tim Cooper

Head of The Sustainable Clothing Research Group , Nottingham Trent University

Join us